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Building better conservation media for primates and people: a case study of orangutan rescue and rehabilitation YouTube videos.

Published online: 07 Aug 2022

Authors: Freund, C. A. & Heaning, E. G. & Mulrain, I. R. & McCann, J. B. & DiGiorgio, A. L.

Content type: Journal article

Journal title: People and Nature

Conservation organizations rely on social/internet media platforms to raise awareness and fundraise. Social media is a double-edged sword: it can be a...

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